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Excerpt from Writing an Advertisement: An Analysis of the Methods and the Mental Processes That Play a Part in the Writing of Successful Advertising
For several years prior to the publication of this book I had the conviction that a treatise on the art of writing an advertisement, preparing copy, as we advertising men put it, written in a simple, chatty style, would be welcomed by a public that is becoming more and more keenly interested in the busi ness 0 selling through publicity.
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This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
bound: 278 pages
publisher: Forgotten Books (April 22, 2017)
isbn: 1330044894, 978-1330044896,
weight: 13.3 ounces (